Travel and Tourism Consumption Trend Survey (JTA)

Overview

The JTA’s core quarterly statistics on domestic travel — trip counts, overnight stays and spending. Annual prefecture-level tables let you compare spending per trip and travel styles for visitors to Nara nationwide.

Notes: 全国調査。都道府県別の年間集計表から奈良県分を取り出して使う。

Related datasets

• インバウンド観光庁

  Inbound Consumption Trend Survey (Japan Tourism Agency)

  A quarterly survey of foreign visitor spending in Japan (formerly the Foreign Visitor Consumption Trend Survey). Publishes total travel consumption, per-capita spending by country/region, and breakdowns by category such as lodging, dining, and shopping. The baseline data for understanding the scale and structure of inbound consumption.

  💡Questions this data can answer

  How much does a foreign visitor spend per trip on average?

  XLSXPDF

  Updated2026-07-26
• 入込客数観光庁

  Common-Standard Tourist Visitation Statistics (JTA)

  Tourist visitation counts and spending-per-visitor figures surveyed by every prefecture under a common national standard and compiled by the Japan Tourism Agency. Its key value is comparing Nara’s visitation with other prefectures on the same yardstick.

  💡Questions this data can answer

  How does Nara’s tourist visitation compare with other Kansai prefectures?

  XLSXPDF

  Updated2026-07-26

Articles using this data

• Q.After a trip, do people re-order the local products they loved online?