Common-Standard Tourist Visitation Statistics (JTA)
共通基準による観光入込客統計（観光庁）
Questions this data can answer
Q.How does Nara’s tourist visitation compare with other Kansai prefectures?
Q.What is the ratio of visitors from inside vs. outside the prefecture?
Overview
Tourist visitation counts and spending-per-visitor figures surveyed by every prefecture under a common national standard and compiled by the Japan Tourism Agency. Its key value is comparing Nara’s visitation with other prefectures on the same yardstick.
Notes: 奈良県分の詳細は県の観光客動態調査（共通基準準拠）と併用するとよい。
- License
- 公共データ利用規約（PDL1.0）
- Update frequency
- Quarterly
- Link last verified
- 2026-07-26
Related datasets
- 観光客数奈良県
Nara Prefecture Tourist Dynamics Survey Report
Annual survey reports on tourist movements in Nara Prefecture, covering visitor numbers by major tourist site, day-trip vs. overnight ratios, and foreign visitor counts. Reports are available from 2006 onward, enabling long-term time-series comparison.
Questions this data can answer
How has the annual number of tourists to Nara changed over time?
PDFXLSXUpdated2026-07-26 - 消費額観光庁
Travel and Tourism Consumption Trend Survey (JTA)
The JTA’s core quarterly statistics on domestic travel — trip counts, overnight stays and spending. Annual prefecture-level tables let you compare spending per trip and travel styles for visitors to Nara nationwide.
Questions this data can answer
How much does a domestic traveler to Nara spend per trip?
XLSXPDFUpdated2026-07-26
Articles using this data
- Q.How many tourists visit Nara each year? Has it recovered to pre-COVID levels?
- Q.Southern Yamato in the world-heritage spotlight: what do the numbers say about Kashihara, Sakurai and Asuka?
- Q.What happened to towns after they became World Heritage Sites? Reading the numbers to think about southern Yamato's future